Growth
I work the funnel end to end – activation, conversion, retention. Find the drop-off, run the experiment, move the metric.
Payments
Deep in fintech rails: scaling payment verticals, lifting success rates, and keeping fraud and regulatory risk in check.
0→1 & Analytics
From BRDs and PRDs to A/B tests and SQL dashboards – I build new products and let the data decide whether they work.
Fraud & Risk
Built a real-time fraud detection engine with QA validation checks built in. Cut the fraud transaction score from 120bps to under 15bps – fraud losses dropped from ₹4 cr. to ~₹90L within 6 months, and kept RBI-driven restrictions off the table.
Payment Reliability
Mapped every edge case in the checkout flow and rebuilt routing logic with fallback mechanisms. Transaction success rate went from 67% to 74%; checkout conversion improved from 32% to 37%.
Rewards & Retention
Took Bobble Rewards from a Figma prototype to a live loyalty program – 40% lift in click-through, 5% lift in retention. Also rebuilt onboarding (completion up from 82% to 87%) and cut login time from 50s to 15s via OTPless integration.
Furlenco – End-to-end growth strategy
DemoDay capstone: a full-funnel growth strategy for furniture-rental brand Furlenco, from understanding the user to monetization.
Ajio – Improving app onboarding
A redesign of Ajio's Android onboarding – 100M+ downloads, 4.4★ – diagnosing friction in the first-run experience.
MobiKwik – Engagement & retention strategy
A strategy teardown for driving engagement and retention on a payments aggregator with 100M+ wallets, 70M+ active.
Quickride – Acquisition strategy
An acquisition strategy for carpooling app Quickride – ICPs, market sizing, and a reworked referral scheme.
BrutNinja – 0→1 e-commerce venture
Built and ran a D2C brand selling handcrafted Indian brass statues globally – market sizing, positioning, unit economics, and real sold-out traction.
GrowthX, MobiKwik, moments along the way.
Travel, and everything outside of work.
